About Us

 

Salnia Fashions

We are two sisters with a passion for South Asian fashion.

Started as a passion side gig in 2013, we have been on a journey bringing a unique traditional Eastern design look and vibe to South Asian communities in North America. What started off as just selecting the right quality of traditional dresses for ourselves, turned into helping friends with recommendations, which then turned to helping friends of friends choose the right outfits for the right occasions. Along the way we realized that our instinctive feel for tasteful selection and curation was fulfilling the needs of a wider South Asian community.

Getting a branded designer wear, custom made for an individual is something hard to deliver for discerning customers in North America. Today, thanks to the trust and loyalty of a wide base of customers, we are proud to say that we are one of the largest home-based boutiques based in the North East.

We carry over 25+ brands. With deep relationships with all the leading brands we are focused on introducing them to North American customers. Our aim as always is to deliver a more intimate shopping experience even in this age of fast fashion and faster shipping. We do that by investing in these five guiding principles that has become the ethos of our brand and business.

Deep Knowledge is Irreplaceable – Years of deep dives into the histories, mysteries and intricacies of South Asian garment design has helped us build a treasure trove of knowledge.

Old is Always Gold – We always make a conscious effort to revive old gen craft of hand embroidery (Chikankari, Zardosi, Cross-stitch, Zari, Kamdani), printing techniques (block print, dyeing techniques) and make an effort to bring them to the mainstream.

The Art of Trend Curation – Knowing what is trending is one thing, but we believe curating it by creating the right ‘look book’ to capture the tastes and imaginations of our customers is more important.

Value Delivered to Your Tastes - Our ability to make a design or a look fit to suit individual customer tastes is the unique value we deliver. Which is matched with affordable and unbeatable prices.

Customer Service is Queen – We offer a unique homely buying experience where we prize our personal interactions and relationships with customers above everything else.